Named a top trend for 2025 by Pinterest, Aura Makeup emerges as a response to the era of bold pigments and heavy contouring. As beauty lovers increasingly seek a return to natural radiance and skin that breathes, Aura Makeup answers that call perfectly. Here’s how it shines across key areas of your routine:
1.Translucent “Makeup No-Makeup” Base
Say goodbye to heavy foundation. Aura makeup emphasizes your skin’s natural luminosity. Start with a radiance-boosting primer, followed by a lightweight, seamless foundation or cushion compact. Use targeted concealer only where needed to maintain that clear, porcelain-like complexion that feels fresh and effortless.
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2.Iridescent Dreamy Eyeshadow
Eyeshadow is the soul of Aura makeup. Opt for shades with duochrome, pearlescent, or fine shimmer finishes to build multidimensional layers of light and color on your lids. Soft, ethereal hues like lavender, icy blue, peachy pink, and mint green are especially favored for their dreamy effect—creating a barely-there, otherworldly mystique that shimmers as you move.
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3.Radiant Glow with Strategic Highlighting
Apply highlighter to key points such as the cheekbones, bridge of the nose, brow bones, and cupid’s bow to create luminous accents. This technique allows light to dance naturally across your face, sculpting dimension and bringing your features to life. The result is a radiant, ethereal "aura" that feels both effortless and otherworldly.
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4.Juicy Glass Lips with a Dewy Sheen
Lip makeup in the Aura look is all about achieving a crystal-clear, glassy finish. Use transparent or shimmer-infused lip glosses to make the lips appear full, dewy, and irresistibly plump—like you’ve just bitten into a ripe peach. Go for shades like peach, rose pink, or soft coral to enhance your natural complexion and give off that healthy, radiant glow.
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💫 Glamstory Poptide Shimmer Lip Gloss: 3 Ethereal Shades to Complete Your Aura Look
The Aura Look is all about translucence, dreamy hues, and layered luminosity—and nothing finishes off this celestial aesthetic like a high-shine, jelly-like lip gloss. Glamstory’s Poptide Shimmer Lip Gloss collection delivers a water-light texture with delicate iridescent shimmer, echoing the aurora-inspired radiance of the trend. Here are three shades that pair especially well with your ethereal makeup:
💎 01 Flash | Crystal Clarity: Bare-skin & Oxygen Glow Essential
Think of dewdrops at sunrise—pure, transparent, and delicately radiant. That’s the vibe of 01 Flash, with its ultra-sheer base and fine diamond-like shimmer. It's the perfect gloss to enhance the “no-makeup” base and glass lip effect central to the Aura Look. Wear it alone for plump, natural lips, or layer it over any lip tint to instantly elevate your makeup with dimensional glow and airy luminosity. A must-have finishing touch for that weightless, ethereal aura.
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🌸 02 GinJuice | Dreamy Pearl Pink: Sweetheart Glam & Fairycore Aura
Inspired by the soft glow of auroras, GinJuice delivers a delicate pearlescent sheen in a tender pink hue—like morning light veiled in mist. This gloss casts a luminous white-pink veil over the lips, enhancing the airy, dreamy aesthetic of the Aura Look. Pair it with duo-chrome eye shadows and muted lavender or peachy-pink blush for a sweet, celestial vibe. It’s the perfect choice for first dates, soft girl aesthetics, or any outfit that channels a touch of ethereal romance.
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🌹 03 Pussycat | Elegant Rosy Pink: Barely-There Bloom & Romantic Aura Glam
This tender rose-pink gloss carries a subtle shimmer, creating an ethereal finish that perfectly complements the dreamlike vibes of the Aura Look. When paired with iridescent eyeshadow, misty blush, and crystal glitter, Pussycat transforms your makeup into a soft-focus fairy glow—like a morning sprite stepping out of the light. Ideal for elevated everyday looks or occasions where you want a hint of mystery and romance—think gallery strolls, twilight dates, or effortlessly enchanting party appearances.
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The essence of the Aura Look lies in expressing your own unique radiance. It’s not a rigid formula, but an invitation to discover the features that make your face shine—and to use light, texture, and color to craft your personal energy. Glamstory believes in Next-Gen Hybrid Care—makeup that doesn’t just look good, but actively cares for your skin. The Aura Makeup trend perfectly mirrors this philosophy: beauty that enhances, hydrates, and repairs while you wear it.
The Aura Look proves that true beauty doesn’t come from heavy sculpting or perfection, but from a glow that feels fresh, effortless, and alive. Now’s the time to let that beauty inspiration spill into your everyday—let your face become your most radiant canvas.
Ready to create your own Aura glow? Explore the Glamstory Poptide™ Collection, formulas infused with plant oils, peptides, and iridescent pigments for long-lasting hydration and multidimensional shine. Shop now and let your skin glow like it’s lit from within.