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As Delicious as Toast – This Fall’s Makeup Trend: Toasty Makeup

As Delicious as Toast – This Fall’s Makeup Trend: Toasty Makeup
Wondering what’s trending in makeup for Fall 2025? The hottest look of the season is Toasty Makeup — a warm, natural aesthetic that’s taking over TikTok and Pinterest. This cozy trend is all about soft brown tones, radiant skin, and effortless charm. Created using Glamstory’s Poptide™ Cream Blush Stick and Velvet Lip Tint, it perfectly captures the golden warmth of autumn while staying minimal and wearable.
On social media, the hashtag #ToastyMakeup has been appearing everywhere, with celebrities and beauty creators embracing this easy-to-love fall trend.

Celebrity-Inspired Toasty Makeup Moments
Image source: Pinterest

Recently, quite a few celebrities have embraced Toasty Makeup:
Jennie wore it on stage, pairing a peachy-orange blush with a satin-finish caramel latte lip gloss, achieving a look that felt both warm and polished.
Jennie wearing Toasty Makeup with peach blush and caramel lip gloss.

Jung Ho-yeon, at the Louis Vuitton Resort show, opted for a barely-there nude makeup look—perfectly capturing that toasty, golden-toast feel.
Jung Ho-yeon with nude Toasty Makeup look at Louis Vuitton show.

Hailey Bieber, always at the forefront of beauty trends, showcased this look in a TikTok video that has already surpassed a million views.
https://www.tiktok.com/@haileybieber/video/7503355219888114975
Hailey Bieber’s Toasty Makeup

How to Create a Toasty Makeup Look Step-by-Step
Feeling inspired to try Toasty Makeup? The good news: it’s simple and beginner-friendly. This look skips sharp eyeliner and heavy contouring, instead focusing on glowing skin, soft colors, and warmth that feels like autumn sunlight brushing across your face.

Base Makeup: Softly Matte Glow with the Right Touch of Radiance
In summer we love dewy skin, but for fall, a soft-matte glow foundation is key. It smooths the complexion while maintaining subtle radiance. It should never look flat or cakey.
Image source: Pinterest

Pro Tips:
1.Choose a soft-matte glow foundation and apply in thin, buildable layers.
2.Use a damp beauty sponge to press and blend for a natural finish.
3.Lightly dust translucent powder on the T-zone to minimize shine and extend wear time.
4.Leave the cheeks and forehead with a slight glow to maintain a healthy, skin-like finish.

Highlighter Recommendations:
Tan Lines | Cinnamon Bronze

This warm bronze shade with a touch of cinnamon blends effortlessly into the skin—neither too cool nor too yellow. Lightly sweep it across your T-zone and cheekbones to softly sculpt and add dimension. It brings out a gentle sheen that looks like your skin is reflecting the golden warmth of autumn sunlight.

Eye Makeup: Layered Warm Browns for a Soft Autumn Look
For fall, warm-toned eyeshadow palettes are the go-to, think caramel browns, maple oranges, or shimmery nude golds. Start with a matte light brown as your base shade, then deepen the outer corners and crease with a rich coffee brown to create dimension. Add a touch of shimmering orange or gold to the center of the lids for brightness without heaviness.
For eyeliner, swap harsh black for coffee or burgundy tones to complement the warm autumn vibe with a softer finish.
Image source: Pinterest

Step-by-Step Tips:
  1. Apply matte light brown all over the lid as your base.
  2. Deepen the outer corners with coffee brown for dimension.
  3. Add shimmery orange or gold to the center of the lid for a glowing pop.
  4. Line softly with coffee or burgundy eyeliner instead of harsh black.

Pro tip: For a monochromatic finish, use Glamstory Poptide™ Cream Blush Stick on both eyes and cheeks — the Blush-on-Eyes trick unifies your look beautifully.

Blush: A Natural Flush for Cozy Autumn
The essence of Toasty Makeup lies in a natural blood-flush effect on the cheeks. Opt for apricot orange or coral shades with earthy undertones, then sweep the color horizontally across the cheekbones and extend it toward the temples. This technique softens facial lines and enhances warmth. For added vitality, layer on a subtle pearlescent blush to create a healthy, radiant complexion.

Image source: Pinterest

Step-by-Step Tips:
1.Sweep blush horizontally across the cheekbones, blending out toward the temples.
2.For a brighter, livelier look, add a light layer of pearlescent blush.
3.Match the blush tone with your eye and lip makeup for a cohesive, polished finish.

Blush Recommendations:
Maroon|Bronze Terracotta
A warm bronze with a hint of orange—like the caramelized edges of toasted bread. Lightly sweep it diagonally across the cheekbones to bring cozy autumn vibes to your look. Perfect with knitwear, trench coats, and other fall outfits for instant seasonal elegance.
Hickey | Soft Neutral Pink

A soft, neutral pink reminiscent of autumn morning light reflecting on the cheeks. Understated yet emotional, this shade is perfect for creating that “I naturally have great skin” kind of flush.
Bestie | Dusty Nude Rose
A classic muted rose with a soft matte finish. Gentle yet grounded, this is a must-have shade for Toasty Makeup looks. It pairs especially beautifully with milky tea tones and warm brown lip colors, making the overall makeup feel harmonious and refined.

Lips Makeup: Warm Nudes & Terracotta Tones for Fall
No autumn look is complete without a swipe of warm nude or orange-toned terracotta lip color. For a naturally flushed and modern effect, try the "blotted lips" technique: tap the lip tint onto the center of your lips with your finger, then gently blend outward to blur the edges. This gradient finish gives a youthful, effortless vibe without appearing too heavy. For a more fashionable touch, go for a velvety matte texture that adds elevated fall elegance.
Image source: Pinterest

Step-by-Step Tips:
1.Dab lip tint in the center of the lips and blend outwards with fingertips for a soft gradient.
2.Use a lip liner in a matching tone to define the shape subtly.
3.Choose a velvet matte finish for a chic, fall-ready vibe.

Lip Recommendations:
Ate It | Nude Brown
Caramel nude—this is the essence of the Toasty palette. Pairs beautifully with warm-toned eyeshadows and bronzed blushes to unify your entire look with cozy sophistication.

Sigmagal | Soft Brown

A soft cocoa brown that strikes the perfect balance between professional polish and weekend coffee dates. Subtle, wearable, and brightening for most skin tones.

Sayso | Terracotta Rose

A reddish-brown with hints of orange, like a warm sip of cinnamon latte. Gentle yet powerful—an ideal shade for Toasty Makeup that adds dimension and depth.

Big Deal | Warm Soft Brown

A creamy milk-brown velvet lip tint with strong blurring and shaping ability. Universally flattering and effortlessly chic, it’s your go-to lip for a soft, graceful autumn aesthetic.

Why We Love Toasty Makeup This Fall
The Toasty Makeup trend perfectly blends warmth, softness, and effortlessness. It’s ideal for everyday wear, whether you’re heading to work, brunch, or an autumn stroll. With just a Glamstory Poptide™ Cream Blush Stick and Glamstory Poptide™ Velvet Lip Tint, you can create a cozy, polished look in minutes.
This season, let your makeup be like freshly toasted bread — warm, comforting, and full of golden charm. Beauty should feel as comforting as it looks, so discover your Toasty Makeup glow with Glamstory.

 

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